Annemarie Wortman and Kimmo Jacobs, founders of THE|TIDES Wellness Care Products & Treatments, are also the founders of CONSUMINGPASSIONS. Rooted in 25 years of seasoned experience and notable expertise our passion is develop ideas and translate trends into new wellness- and hospitality concepts, projects, strategies and events. As industry insiders – born and raised in the world of integrative healthcare, wellness and hospitality our ambition is to contribute in the transition to a healthier and more ‘well’ world.


CONSUMINGPASSIONS is a concept and project studio specialized in wellness & hospitality issues. Being always in tune with the latest global market insights; trend, time spirit and innovation are central themes in our work.

There has never been a better time to shape the future of health and wellness and to assist companies and consumers in their quest to live better and healthier lives. Wellness is transforming the way we live our lives, it will be baked seamlessly into the very fabric of our lives. We call thisthe New Wellness.

Every kind of wellness imaginable whether physical, mental, spiritual and environmental or workplace is poised to impact everything, from the products we buy to the places where we work, stay and ‘play’. This development forces companies to innovate to stay unique and relevant. We are specialized in developing ideas and translating trends into new wellness concepts, projects and events and updating and activating existing ones.


We love the concept of concepting and changing the status quo in the wellness and hospitality world by creating tempting and contemporary concepts in line with the renewed quest of guests, consumers and employees for overall health and wellbeing.

With our creativity, trend- and concept knowledge we strive to create concepts that are in the frontline of the new wellness and hospitality innovation in places where we stay, work and play.

Do you want your project, company or event to be in tune with the new definition of wellness and hospitality? Give us a call or send us a message.

Need help in bringing the concept to life? We did it and done it many times.  For more information go to Consuming-Passions/support/ and synchronize your project with your concept story, identity and branding.