To us The|Tides are a symbol of the forces of change. During The|Tides the power of the ocean – the mother of life and reservoir of deeper consciousness – meets the firmness of the land. The oceans are supplying us with 70% of the oxygen that we breathe, they feed us and have the power to heal us but yet we treat our oceans as they are bottomless.

Overfishing is seriously disturbing biodiversity and ecosystems and plastic waste and pollution are contaminating the oceans in such a way that it is a severe existential threat to ocean life and ourselves.

With the sale of our products, we are committed to making a contribution to keep our oceans clean; one of the greatest environmental challenges of our time. For every product you purchase, we donate a fixed amount to projects that conduct research, create awareness and find solutions for cleaner oceans.

The|Tides touches every continent and for us it signifies our desire to harmonize and connect with the many forces of change and inspires us to use our expertise across disciplines and across borders to create breakthrough visions and ideas that contribute to a better and more vital world.