Q&A with the founders
Annemarie L. Wortman and Kimmo Jacobs are the founders of the Dutch holistic wellness brand The|Tides Wellness.
Why was The|Tides Wellness created?
With seasoned experience in the international spa, wellness and hospitality arena, we have been putting our experiences and successes into a new brand that could take spa and wellness products and treatments to a new level. There was no truly authentic Dutch spa and wellness brand on the market that could offer the exclusive new category of self-care products with authentic Dutch ingredients in combination with innovative spa and wellness treatments, therapies and expert advice that work effectively and efficiently. We basically wanted to create a modern apothecary carefully crafted to heal and nurture the body and the brain from the inside out and restore physical and emotional balance to stay well in the modern world, while living life to the fullest. We had the knowledge of what worked really well and knew which products and treatments were actually. We simply loved the idea and knew that others would too so we began The|Tides Wellness.
What is the story behind The|Tides Wellness and what do you like to achieve?
We very much believe that wellness needs to be approached from the inside out and that it has everything to do with the way we take care of ourselves, physically, mentally and emotionally. Modern living is tough on our minds and bodies; 24/7 connectivity, long work hours, the constant race to the top that often goes together with anxiety and stress drains our vitality and strength. The ever-increasing chemical exposure, constant sleep deprivation, sensory overload, poor nutrition, and overconsumption of alcohol and sugar tires, weakens and stresses us out even further.
At The|Tides we aim to balance the modern lifestyle with an integrated holistic method to synchronize the body and brain through innovative spa and wellness treatments, therapies and expert advice together with effective and result-driven products skincare care products, supplements and therapeutic oils for optimized performance, balanced emotional and physical wellbeing and healthy skin.
All our products and spa and wellness treatments are designed to complement the modern lifestyle and are ideal for travel and a life on the go.
What do you care about most when creating and producing your products?
We solely create organic and natural skin care products, supplements and therapeutic oils with a high concentration of active natural botanical- and mineral ingredients that are totally clean and of the highest quality, sustainably sourced and 100% biodegradable. Key-ingredients are 100% pure, raw and locally sourced magnesium – which has remained untouched for 250 million years and have never been exposed to modern day pollution! Our seaweed and algae are sustainably cultivated in purified seawater, together with sea salts, clay, seaside plants, herbs and essential oils ensuring the natural wellbeing giving the best results. In all of our formulas, that we create in house, we always strive to combine the best of science and nature, study the science behind the ingredients and seek to create only natural and organic products of the highest quality and efficacy. After testing the products on our-selves, our affiliated lab carries out full assessments- and stability tests on every product that we put on the market.
Can you tell more about the spa and wellness treatments and therapies that you created?
Simultaneously with the creation of our first products, we started with the development of a series of high result and evidence based BrainBody Wellness™ treatments and therapies. It is a uniquely designed integrated holistic method to synchronize the body and brain through a specialized sequence of effective wellness care products, innovative treatment techniques, massage, cupping therapy, Gua Sha, breathing, stretching, yoga, meditation, (mindful) exercise and expert advice. All of the treatments and therapies are themed around 21st century challenges such as sleep + relaxation, mood + stress, energy + strength, focus + concentration, (digital-) detoxification, sports + recovery, skin health and travel.
Very specifically designed for wellness consumers and travelers in mind, with new metrics to de-stress from the fast-paced life, restoring physical and emotional balance and strength, detoxifying while increasing energy, boosting vitality and immunity, and improving sleep-quality.
The combination of these treatments and therapies with our highly effective product line delivers incredible results, which is very exciting.
How do you incorporate sustainability?
We are driven by the simple belief that we have to connect our personal wellbeing with with social and environmental health demands, sustainable practices and nontoxic products. Looking good, feeling good but also doing good should be part of everybody’s wellness and beauty aesthetic! That means using clean, natural and effective products that are ethically and sustainably sourced and 100% biodegradable – without hurting anyone (animal, human, planet) in the process.
The|Tides retail products are made and packaged in the Netherlands with 100% recyclable and biodegradable materials that naturally preserve our formulas for two years. For the packaging of our professional products we are currently testing with paper bottles and containers. In our treatments we are using biodegradable paper towels as a compostable alternative to plastic and foil wrappings and other toweling products that are commonly used in the professional spa and wellness industry. For our Hotel Amenity Program, we have a refill and recycling concept in place. Soon we will have a e-learning platform ready to minimize our global travelling (CO2 footprint) for concept, product and treatment training.
We basically try to incorporate sustainability in everything we do. That does not make things very easy but from the responsibility that we feel with regard to our planet, our children and future generations it is worth every drop of sweat that we have to put into it and honestly it is also very inspiring because it forces us to think differently and that is a challenge that we through our careers always have embraced.
Why did you choose The|Tides as your company name and what is the story behind the | in between The|Tides?
We both have been literately growing up along the Dutch seaside. We were raised with the healing and powerful forces of the ocean. To us, The|Tides is a symbol of the forces of change. During The|Tides, the power of the ocean, which to us is the mother of life and reservoir of deeper consciousness, meets the firmness of the land. By adding the | to our logo, we wanted to emphasize the depth of the ocean, showing that there is more to see and experience than what lies on the surface. The fact is that the oceans supply us with 70% of the oxygen we breathe, they feed us and have an incredible power to heal us but we treat our oceans as if they are bottomless. Over-fishing for example is seriously disturbing biodiversity and ecosystems, including the sometimes-irresponsible harvesting of wild seaweed for cosmetic use. On top of that, plastic waste and pollution are contaminating the oceans in such a way that it is a severe existential threat to ocean life and to ourselves. Keeping our oceans clean is one of the greatest environmental challenges of our time and we, as ocean lovers, want to contribute to that.
The|Tides has more than one layer and the philosophy behind it goes much deeper than meets the eye. The global beauty, spa and wellness industry are often considered sustainable because of their health and wellness connotations. Unfortunately, the truth is, our industry is having a catastrophic effect on the environment and is a notorious contributor to tons of plastic waste from product bottles to makeup packaging as well as plastic and foil wrapping just to name a few. All of this ends up in a landfill or in the oceans. This needs to change! All of us have to take ownership and be responsible in the industry. We decided using our expertise and experience across disciplines and across borders to create breakthrough visions and ideas that contribute to a better and more vital world.