Annemarie Wortman and Kimmo Jacobs are the founders of The|Tides Wellness. Rooted in 25 years of seasoned experience and notable expertise in integrative, health-, spa- and wellness care, their passion is to develop ideas and translate trends into new spa and wellness- concepts, products and treatments.

As industry insiders – born and raised in the world of integrative health, wellness and hospitality their ambition is to contribute in the transition to a healthier and more ‘well’ world.

Being always in tune with the latest developments, insights and trends, Anne and Kimmo noticed the rise and needs of the new wellness consumer. Consumers that are empowered with information and want to be in charge of their own health and wellness. Consumers that are active participants in creating their own health and wellness journey.

In today’s world sleep seems to be the new sex, meditation the new massage, nutrition the new medicine, working out the new going out and health the new luxury. Looking good, feeling good and doing good is part of today’s beauty and wellness aesthetic, that means embracing products that are clean, pure and ethically sourced.

The awareness that beauty doesn’t come from a jar but has everything to do with the way we take care of ourselves -physically, emotionally and mentally – is growing. While food, sleep, Yoga, meditation and exercise are seen as a path to beauty and wellness, the need of functional approaches in products and treatments that heal and nurture from the inside out is also acknowledged.

Realizing these changes in the new wellness movement gave Anne and Kimmo the inspiration to embrace on a new journey by fulfilling a long cherished dream; establishing The|Tides Wellness – a truly Dutch Wellness and Self-care Brand, providing a new category of products and treatments with unique Dutch ingredients for consumer- and professional use.