The|Tides Wellness unveils its BrainBody Wellness™ philosophy to the UK this month, as it launches to the spa and professional community under the tutelage of Shelley Hepburn Consultancy.

The sustainable Dutch brand is a name to watch on the burgeoning wellness scene, having garnered a growing fan-base in its domestic market.

100% Natural and organic, its apothecary-style products and evidence-based BrainBody Wellness™ treatment programme offers a contemporary approach to holistic health and wellness, devising modern remedies for 21stcentury living. Treatments are inspired by the merging of healing traditions and rituals found in cultures from around the world that treat the body, mind and spirit as one. Innovatively named treatments such as BrainBody Hacker™ and BrainBody Stretch™ are designed to tackle a range of urban stressors that the wellness devotee is looking to address.

The entire portfolio of treatments gives venues the chance to create bespoke treatment menus based on de-stressing from a fast-paced life, restoring physical and emotional balance and strength, detoxifying digital overload and environmental pollution, relieving fatigue, recharging energy, boosting vitality and immunity, restoring hormonal imbalance and improving sleep quality.

Working alongside the founders - Annemarie Wortman and Kimmo Jacobs - she will develop physical and virtual spa and wellness concepts, helping venues develop branded in-spa, in-room and at-home services to connect with patrons where and when they need it most.

Hepburn, a spa stalwart who has developed and turnkeyed lifestyle concepts at The Ned, Bulgari Hotel and The Grove, will steer professional and retail growth for The|Tides Wellness in the UK, as part of European expansion plans for the brand.

"Now more than ever, customers are looking to bring body and mind in to equilibrium”, comments Hepburn, “but the very nature of spa and the physical therapist-patron exchange has changed at warp speed. By tackling the effects of hyper stimulation and 2020 overload - everything from sleep deprivation, chronic stress, energy deficiency and musculoskeletal imbalances - The|Tides Wellness can help spas pivot towards a holistic concept that is creatively and commercially aligned to their evolving business needs.”

Co-founders Annemarie Wortman and Kimmo Jacobs add, “We are more than delighted to welcome Shelley to our team and believe that her incredible experience within the UK industry, coupled with her wealth of knowledge and great understanding of wellness concepts will support the unique point of difference spa clients are looking for and this is perfect for our brand."